Fortnite is getting all the attention, but online free-to-play game Roblox is still one of the most popular gaming destinations for young people around the world, with an active user base in the millions. Much of that crowd is under 18. Roblox Corporation has made numerous steps to ensure online safety, a top concern for parents whose kids enjoy exploring virtual worlds.

The Roblox Corporation has recently hired British online safety expert Laura Higgins as its Director of Digital Civility (the staff page lists her as Online Safety Operations Manager). Higgins has 20 years of experience working with online safety and educational organizations like the South West Grid for Learning. Higgins will work to create a safe, fun, productive environment for players, as well as develop educational resources for parents.

“Because Roblox is rapidly growing into one of the most popular places for kids and teens to hang out and play online, we have a duty to make sure that when they use our platform they can explore their creativity freely and safely,” said Higgins. “We have an opportunity to engage with young people in a unique way, and I hope that by listening to them and giving them a voice, we can help shape their positive behaviors both online and offline. I am beyond delighted to be joining this world-class team of innovators, and I look forward to working with external partners around the world.”

Roblox’s new Digital Civility Initiative will work to improve programs for parents, enhance user experience, and extend Roblox’s educational work with schools.

Roblox originally launched on PC way back in 2006 as a building creation game using Lego-like blocks. It’s also available on mobile devices and Xbox One. The ESRB has rated the Xbox One version E10+ for Fantasy Violence.