Pokémon GO Celebrates Third Anniversary

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Believe it or not, the once cultural phenomenon and still decently popular Pokémon GO is turning three years old this summer. Niantic is celebrating the milestone with a series of special events and promotions.

From now until July 6 at 1 pm Pacific/4 pm Eastern, you’ll be able to find a Pikachu wearing a party hat. The partying Pikachu has a chance of appearing whenever you take a Go Snapshot photo. The hat-wearing mouse can also be hatched from 7 km eggs.

For the rest of the summer a new Special Research quest line has been added. It’s designed to help lapsed players jump back into Pokémon GO, with a slew of helpful rewards. The Special Research is only available to trainers who are at least level 10.

During the third anniversary promotion, raid bosses will be easier to take down when joining with friends, and everyone can earn bonus Premiere Balls. The stardust cost of trading Pokémon has also been temporarily reduced to 25%.

Finally, the first generation Alolan Pokémon who have made their way into Pokémon GO – Rattata, Sandshrew, Vulpix, Diglett, Meowth, Geodude, Grimer, and Exeggutor, have an increased chance of spawning as shiny versions.

The promotion ends September 2 at 1 pm Pacific/4 pm Eastern, except for the party hat Pikachu, which end July 6. Pokémon GO is free to download on iOS and Android mobile devices.

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Hatch More Eggs with the Pokémon GO Eggstravaganza

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Pokémon GO’s seasonal Easter event has returned, the Pokémon GO Eggstravaganza. The event is live now this week and Easter weekend, ending April 23 at 1 pm Pacific/4 pm Eastern.

The Eggstravaganza is all about eggs, naturally. During the event you’ll be able to find rare Pokémon Pichu, Smoochum, and Magby in the smallest 2 km eggs. More varied Pokémon will hatch from all kinds of eggs. And the bunny Pokémon Buneary will make more frequent appearances, including in ultra rare shiny forms.

Throughout the event incubators will hatch eggs twice as quickly and net double the normal candy rewards for hatching. The EXP-granting Lucky Eggs will also last twice as long.

Finally any new Field Research gained during the event will be geared toward egg hatching.

Remember that trainers can turn on the optional Adventure Sync to track their steps without having the game open. This makes hatching eggs much easier just by walking around with your phone.

The Eggstravaganza ends April 23. Also going on this week is the Pokémon GO Snapshot Challenge, using the new Snapshot feature. To participate, simply post your entries to Twitter or Instagram using #GOsnapshot.

The SnapShot Challenge will run throughout the next several weeks and include three separate challenges. The first challenge is going on now, and tasks you with taking a buddy picture with your Pokémon using the AR camera.

Pokémon GO is available on iOS and Android.

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Pokémon GO Organizing Second Annual Earth Day Cleanup Event

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For the second year in a row, Pokémon GO developer Niantic is partnering with Playmob to organize a series of global events for Earth Day (April 22). You can register for a number of events around the world throughout the month of April.  Participants can earn in-game rewards.

“As an organization with millions of players around the world, we see it as part of our responsibility to help ensure things such as ocean pollution and global warming are at the forefront of conversation and action,” writes Yennie Solheim Fuller, Social Impact, Niantic. “By participating in these Earth Day cleanups and learning more about local NGOs, players can have a larger impact on their communities and the health of the planet. Long term impact projects include educational initiatives for school programs and community organizations, as well as replacing pollution with new plants.”

Niantic is offering in-game rewards based on the number of attendees at these cleanup events. If at least 2,000 players attend, then Ground-type Pokémon will appear in Pokémon GO more frequently. At 5,000 attendees players will also have a chance to catch a Shiny Diglett. If over 7,000 players attend the cleanup events in April, then Pokémon who appear as part of the event will net twice the Stardust and Candy, and Groudon will appear in Raid battles.

Cleanup events are restricted to ages 13+. Cleanup events last for about two hours. After registering for an event you will receive email confirmation. In-game rewards will appear within 48 hours of the end of the campaign, which is on April 28.