Toca Boca, the games studio owned by children’s entertainment company, Spin Master Corp, is partnering with retailer MINISO to bring toys and merch from the popular children’s app, Toca Boca World, into MINISO stores across the US.
The Toca Boca merch collection features over 35 exclusive items, including those dang blind boxes that kids these days (including mine!) seem to love. Also coming are cute plushies based on different characters, as well as keychains, stationary, and tech accessories.
Some products will also include Clue Cards that unlock digital items in the Toca boca World app. Players can also collect five free MINISO-themed gifts from the Post Office in the app. These in-app rewards are available from August 7-21.
“Toca Boca World has built a global community of close to 60 million players, inspiring them to use their imaginations to create characters, design dream spaces and tell stories that are uniquely their own,” said Maryellen Zarakas, SVP, Global Consumer Products & Franchise Development at Spin Master. “Our first-ever collaboration with MINISO gives tweens a way to showcase their individuality, creativity and personal style in the real world.”
Toca Boca World and its many spinoffs helped popularize the interactive scene genre, where kids are encouraged to place and interact with animated objects and characters in various scenes and locations. All the Toca Boca games are highly recommended for PreK and up.
Toca Boca World is free-to-download on Amazon, Android, and iOS mobile devices, and on PC via Google Play.
