Spin Master Acquires Toca Boca and Sago Mini

Posted by | April 27, 2016 | News | No Comments
Spin Master

Toca Boca and Sago Mini make some of the most popular (and best) kids’ apps on the market. Now the Canadian toy company Spin Master has announced that it’s acquiring both companies from their parent company, Sweden’s Bonnier Group.

The CEO of Spin Master said the acquisition will help Spin Master “develop a leadership position in the mobile app space.” Until now, Spin Master has been known for toys like Chubby Puppies and Bunchems, toys-to-life products like Sick Bricks, and animated TV series.

Both Toca Boca and Sago Mini have lots of apps for children on the iTunes and Google app stores. The apps for preschoolers have been featured many times on Pixelkin’s Ana’s Apps. They’re educational, easy to learn, and favorites among both kids and parents. The two companies together boast more than 15 million active users a month.

Toca Boca has been moving into TV, and both Toca Boca and Sago Mini have planned toy lines. “We are very excited to join the Spin Master team and look forward to continue building the mobile app space in conjunction with Spin Master’s deep expertise and leading position in toys and entertainment globally,” said Björn Jeffrey, the CEO of Toca Boca.

The deal is supposed to close officially May 2. Spin Master also recently acquired Cardinal Games, Editrice Giochi, and Etch A Sketch and Doodle Sketch.

Linda Breneman

About Linda Breneman

Linda learned to play video games as a way to connect with her teenaged kids, and then she learned to love video games for their own sake. At Pixelkin she wrangles the business & management side of things, writes posts as often as she can, reaches out on the social media, and does the occasional panel or talk. She lives in Seattle, where she writes, studies, plays video games, spends time with her family, consumes vast quantities of science fiction, and looks after her small cockapoo. She loves to hear from people out there. You can read more about her at her website, Linda Breneman.com or her family foundation's website, ludusproject.org.