Lingokids, the number one ranked children’s app, is celebrating its 10th anniversary with a new brand redesign. The redesign pivots Lingokids from a learning app into a full entertainment platform featuring games, shows, songs, and other interactive activities.
The rebranding includes a new logo and a new tagline: “Everything kids love!” Lingokids is also placing its original characters front and center, with mascot Elliot the panda right in the middle of the new logo.
The core concept around the new Lingokids is “serious about fun.” The company recognizes the need for fun, quick interactions that foster learning and creativity, while maintaining trust with parents and educators.
The rebrand was developed in-house, though the announcement mentions that AI was used to “accelerate the process without comprising quality.”
Lingokids features over 4,000 games, activities, and shows, and boasts a user base of 20 million kids. Activities and games include reading and writing, math and engineering, biology and coding, music and coloring, social-emotional learning, and physical activity. The app is designed for kids as young as 2 up to around 8 years old.
It also features activities with other IPs, brands, and organizations, including Disney, the World Wildlife Fund, NASA, and BBC Earth.
“Lingokids is passionately and thoughtfully expressing how we show up in the lives of the kids and caregivers who trust us as an instrument of modern parenting. We’re growing along with the kids and families who love us,” said Cristóbal Viedma, Founder and CEO, Lingokids. “Our team works hard to make Lingokids one of the most honored entertainment platforms by gaining an understanding of those who rely on us, creating award-winning content, and partnering with some of the most respected brands and organizations in the world.”
Lingokids is available to download on Amazon, Android, and iOS mobile devices. It is ad-free and supported by premium subscriptions, and rated E for Everyone.
