Fitbit co-founders James Park and Eric Friedman have announced Luffu (pronounced “Loo-foo”), a new company designed to help families and caregivers manage their health and reduce the mental load of caring for multiple family members.
Luffu, named after the Old English word for love, is powered by AI to work in the background tracking family details, including health stats, diet, medications, doctor visits, and more. Users can log family health data using voice, text, or photos, as well as utilizing other health portals and devices. The app organizes all the health-related information, learns what is normal and abnormal, and provides “personalized proactive guidance” within a single hub.
Users remain in control about what is shared and with whom, noting the importance of family health privacy and security.
“In our house, health isn’t a single person’s project—it’s shared, and I’ve felt how easy it is for my own health to fall to the bottom of the list,” said Eric Friedman, Co-founder, Luffu. “We’re managing care across three generations—kids at home, busy parents in the middle, and my dad in his 80s who’s living with diabetes and still wants to stay fiercely independent. And the moments that matter most are often the most chaotic: a late-night fever, a sudden urgent care visit, a doctor asking questions you can’t answer quickly because the details are scattered. We designed Luffu to capture the details as life happens, keep family members updated and surface what matters at the right time—so caregiving feels more coordinated and less chaotic.”
Luffu begins as a health and wellness app aimed at families rather than individuals. The next step is expanding into hardware products that support the service.
A release date has not yet been announced. Interested users can sign up for the waitlist for the public beta at luffu.com.
