How do you market to kids in 2024? Through Roblox! Second Chance Productions has created a virtual red carpet Roblox game to promote upcoming animated film, Gracie & Pedro: Pets to the Rescue, opening in theaters on October 18.
In the Gracie & Pedro: Red Carpet Adventure game, Roblox players can customize their avatar to walk down a virtual red carpet, emulating a film premiere. Once inside the theater, players can enjoy several themed mini-games and earn rewards, including pet-related snacks and outfits.
“We’re thrilled to bring a unique, interactive Roblox experience to our fans,” says Amy Taylor, producer. “With the virtual red carpet, we’re offering audiences the chance to step into the world of Gracie & Pedro like never before, making them part of the magic long before the film hits theaters.”
The film stars pampered dog Gracie (Claire Alan) and alley cat Pedro (Cory Doran) who must join forces to find their way home after they’re separated from their family. Basically the plot of every other pet movie! It also stars Susan Sarandon, Bill Nighty, Brooke Shields, and Danny Trejo.
Second Chance Productions has also partnered with animal shelters and non-profits to raise awareness on pet adoptions and welfare, as reflected in the film, and the Roblox game.
Roblox is free to download on PC, PlayStation, Xbox, and mobile platforms. Gracie & Pedro: Pets to the Rescue hits theaters October 18.
