Ubisoft Shuts Down Starlink Toy Production Due to Poor Sales

Posted by | April 04, 2019 | News, PlayStation 4, Switch, Xbox One | No Comments
starlink: battle for atlas

It’s been a long time since we’ve heard any good news regarding the toys-to-life genre. Unfortunately more bad news has hit this week. Ubisoft announced they are ending production of the physical toys for Starlink: Battle for Atlas.

“Despite the immense and continuous support from our players, the sales for Starlink: Battle for Atlas fell below expectations,” read the official statement. “Consequently, we recently made the decision to not release any additional physical toys for the Spring update and in the future.”

It’s important to note that unlike previous toys-to-life games like Skylanders and Disney Infinity, the physical toys for Starlink are entirely optional. In fact, the digital version is a far a better deal, as it includes four ships and several weapons, far more than the physical starter set.

Starlink: Battle for Atlas released in October 2018 on PlayStation 4, Xbox One, and Switch. The starter packs included a physical ship and several attachable weapons. The Switch version includes a special Star Fox crossover, including Fox McCloud and his Arwing spaceship.

At launch Ubisoft released six starship packs ($24.99), four weapon packs ($9.99), and four pilot packs ($7.99). These packs can also be purchased digitally at about 50% reduced prices.

Despite the physical toy shutdown, the game itself is still going to receive updates. As per the most recent Nintendo Direct, Starlink is receiving new content later this month. The Switch version is getting even more Star Fox content, including exclusive Star Fox missions. All the versions are getting more missions and challenges, including starship racing. Additionally, the Starlink team is currently working on the “biggest update to the game so far,” which will include new ships, pilots, and weapons, all digital.

Eric Watson

About Eric Watson

Eric is a freelance writer who enjoys talking about video games, movies, books and Dallas-based sports teams. Every week he watches a random film from his collection of several hundred DVDs and live tweets about it @RogueWatson. He also makes a mean tuna quesadilla. He lives near Fort Worth, Texas with his wife and daughter, two dogs, two cats, two fish tanks, some hermit crabs and a bookshelf full of Transformers.