As we predicted in our Holiday Gift Guide, the Switch is the hottest gaming product this holiday season. Nintendo has officially confirmed that the Switch became the best selling console in Nintendo’s history over the five day Black Friday and Cyber Monday sales weekend (Nov. 22-26) in the U.S.
Thanks to online stat-tracker tool Adobe Analytics, Nintendo has announced that the Switch was the top-selling video game product, and one of the most purchased items online during the sale period, beating out even the Wii motion control craze from a decade ago.
In total sale-savvy shoppers spent over $250 million on Nintendo products, including consoles, games, and accessories.
This year’s sales for Nintendo were a huge increase compared to last year, to the tune of 115%. First party Nintendo games sold a million units, an increase of 78% over last year. The big new sellers included Super Mario Party, which surpassed one million units since its launch in October, becoming the fastest-selling Mario Party game and the fifth Switch game to reach the million-seller tier.
Pokémon: Let’s Go, Pikachu! and Let’s Go, Eevee! also sold very well, reaching over 1.5 million units sold combined. (read our review).
Nintendo’s mini classic consoles also sold well again this year. The Super NES Classic Edition reached 2.5 million units, with its older brother NES Classic Edition reaching 2 million units.
Nintendo helped lead the way on a record-setting Cyber Monday, which saw consumers spend $7.9 billion in online shopping, making it the single biggest shopping day in U.S. history.
Nintendo of America president Reggie Fils-Aime had previously told Yahoo Finance that the holiday sales season is critical, making up about 60% of the company’s yearly revenue.
