In a press release, video game retailer GameStop revealed that “nearly 200 GameStop locations are also PokéStops and more than 30 stores double as Pokémon Gyms nationwide.” To celebrate (and take advantage of the increased traffic), GameStop will be dropping Pokémon GO lure modules onto select stores this weekend. The lures will be dropped every two hours between 10:00 am and 8:00 pm this Saturday and Sunday.
A lure lasts 30 minutes and attracts nearby Pokémon to its location. Lures are a great way for players to gather and catch Pokémon together. The PokéStop provides free pokéballs and other items every five minutes as well. See the full list of participating stores.
“Pokémon GO brings video games and the fun of searching for Pokémon into the real-world environment, “said Eric Bright, senior director of merchandising at GameStop. “We expect Pokémon GO to remain strong as we head into the launch of the Pokémon Sun and Moon game this fall.”
GameStop is using the Pokémon GO craze to promote all things Pokémon in their stores, including plush toys, strategy guides, and the trading card game.
“We’re very happy to see all this excitement around Pokémon in what is traditionally a slower time of the year for video games,” said GameStop CEO J. Paul Raines in an interview with CNBC. “It’s really great to see Pokémon and Nintendo re-investing in that IP. It’s great to see [Pokémon] transitioning over into the mobile space.”
GameStop is currently running a Pokémon trade promotion. Trade-in select games toward the purchase of select Pokémon products and you can earn an additional $25 credit. The promotion ends July 24.