Magic Potion Games announced that Imagine Island, the kid-friendly online browser game, has reached the major milestone of one million players during beta.
Remember Club Penguin? The 2000s era, Flash-based MMO that became so popular with kids it was purchased by Disney and ran for another decade?
Well, say hello to Imagine Island, a browser-based online game designed specifically for kids ages 6-13.
Players can customize their cartoonish avatar and join other real players to explore areas, collect items, and engage in minigames. According to the developers, Imagine Island encourages creativity, self-expression, and positive social interaction within a safe online space.
Most importantly, the game is built with user safety as the number one priority. Safety features include live moderation, multiple chat options (including filtered messages), and compliance with the Children’s Online Privacy Protection Act (COPPA) to protect personal information.
“As both game developers and parents, we’ve always believed Gen Alpha shouldn’t have to choose between fun and safety online,” said Stephen MacDonald, Founder and CEO of Magic Potion Games. “Reaching one million players organically tells us that vision is resonating with families around the world. We’re just getting started, and we’re excited to continue expanding Imagine Island while staying true to the values that brought us here.”
Magic Potion Games is made up of veteran developers from Disney, Electronic Arts, and Epic Games, including the support of Club Pengiun co-founder, Lane Merrifield, and Bungie founder, Alex Seropian.
“Magic Potion is building something that addresses a real need for Gen Alpha and their families, and the early response demonstrates there’s significant demand for online worlds that combine creativity, community and trust,” said Seropian. “The team behind Imagine Island understands what makes online worlds meaningful while recognizing the expectations families have today, and I’m simply thrilled to help shape a platform built specifically for them.”
Following the beta, Magic Potion Games is planning a major expansion to Imagine Island, which includes “several new entertainment partnerships” with existing franchises, alongside new events, games, and creator tools. The free-to-play game also promises a parent-friendly membership model to unlock additional features.
As a browser-based game, Imagine Island is playable on PCs as well as mobile devices. It’s rated E for Everyone by the ESRB.
