As we continue to see the spread of the global pandemic COVID-19, especially here in the United States, the gaming industry has launched a public awareness campaign. The Play Apart Together campaign will share and promote important health and safety messages from the World Health Organization, to slow the spread of the illness.
The following is a statement from Ray Chambers, US Ambassador to the WHO:
During this challenging time, I applaud the ingenuity of partners from all sectors who are stepping up to assist in efforts to combat the COVID-19 pandemic.
Today, the World Health Organization (WHO) will enlist the global gaming industry to reach millions with important messages to help prevent the spread of Covid-19. The games sector will launch #PlayApartTogether, an initiative to inform and encourage their vast network of users to follow the WHO’s important health guidelines-including physical distancing, hand hygiene and other powerful preventive actions to slow the spread of COVID-19. Through this unifying hashtag, companies will encourage conversation within their games and on social media.
I thank the games industry for stepping up to help bring an end to the COVID-19 pandemic. We hope this campaign to #PlayApartTogether encourages even more people to stay safe and healthy while they help flatten the curve and save lives.
We’re joining @WHO and game studios around the world to #PlayApartTogether to flatten the curve of COVID-19. Games are a unique way to stay connected with friends and family, even if we can’t be together physically. pic.twitter.com/MorVdfHc9H
— Riot Games (@riotgames) March 28, 2020
The Play Apart Together campaign will feature special events and activities in many of the most popular games and biggest game publishers and services in the world. Participating companies include Activision Blizzard, Amazon, Jam City, Riot Games, Twitch, YouTube, and Zynga.