Toy Company Mattel announced their first published game based on the popular Hot Wheels toy brand. Hot Wheels Infinite Loop is a free to play mobile game that includes racing and collecting classic Hot Wheels cars. It’s available now on iOS and coming soon to Android.
“Hot Wheels is the #1 selling toy in the world and now we are giving fans an entirely new, free-to-play digital gaming experience,” said Janet Hsu, Chief Franchise Officer, Mattel. “Hot Wheels Infinite Loop is another example of Mattel’s commitment to bring to life our globally-recognized franchises in new ways as part of our transformation into an IP-driven, high-performing toy company.”
Hot Wheels Infinite Loop features online competitive racing for up to 8 players in a neon-soaked futuristic world of loops, stunts, and crashes. Legendary Hot Wheels cars such as Bone Shaker, Shark Bite, and Rodger Dodger can be collected, customized, and upgraded.
The mobile game is free to download with in-app purchases and a subscription service. Android users who pre-register can earn the Tur-Bone Charged car with exclusive skin when the game launches. It’s rated E for Everyone.