Furiends is a mobile AR game designed to motivate players to get up and move around. Instead of hunting for Pokémon, however, you’re walking the dog.

“Furiends offers the one-of-a-kind experience of adopting a dog in augmented reality,” said Kyra Constam, Blue Goji. “These virtual dogs can go on any adventure, making for some unreal photos along the way. We encourage players to play, train, and take their best shot.”

The goal is to play and walk with your furry friends as much as possible. Stars are rewarded for playtime while Coins are rewarded for taking steps using your smart phone’s step tracker. Stars and Coins can be traded in to gift your pet with food, toys, clothes, and accessories for photos.

Players are encouraged to upload their AR dog pics to Furiends’ official Instagram account for a chance to win prizes.

Furiends will be playable at PAX South this weekend, taking place in San Antonio, TX. The mobile game is currently free to download on iOS, and supported by in-app purchases to buy more toys, accessories, and other items for your virtual pet. Blue Goji is donating a portion of the proceeds to non-profit pet rescue organization Austin Pets Alive.

An Android version is set to arrive later this year. Furiends has a rating of 4+ on the App Store.


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Eric has been writing for over nine years with bylines at Dicebreaker, Pixelkin, Polygon, PC Gamer, Tabletop Gaming magazine, and more covering movies, TV shows, video games, tabletop games, and tech. He reviews and live streams D&D adventures every week on his YouTube channel. He also makes a mean tuna quesadilla.