April is Autism Awareness Month, but Skylanders and Autism Speaks are getting the word out now. The two have paired up as part of the Light It Up Blue campaign, which includes specially-colored Skylanders Superchargers.
“Autism affects one in every 42 boys and one in 68 children in the U.S. We’re proud to work with Skylanders, an iconic franchise that’s known for bringing joy and magic to kids and families,” said Peter Morton, vice president of Corporate Development at Autism Speaks in an official release. “This year’s Light it up Blue campaign for World Autism Awareness Day marks our first alliance with a video game and toy, and we couldn’t be more excited.”
The special Skylanders are colored white and blue to match the colors of the campaign. The characters you can get in the special colors are Splat and Trigger Happy. The vehicles you can get are Splatter Splasher and Gold Rusher.
“Since the debut of the franchise, we’ve heard from parents that Skylanders plays a special role in the lives of their kids on the autism spectrum,” says Josh Taub, senior vice president of Skylanders Product Management, Activision said in the official release. “The entire Skylanders team was deeply committed and proud to bring these special toys to life. If they can put a smile on a child’s face, then we know we’ve done our job right.”
Besides the special toys, Activision is launching employee education and employee-donation matching programs in connection with Autism Awareness Month. The special Skylanders are available in toy stores now.