It looks like amiibo sales are still going strong. Nintendo released some graphs that show off the continued success of the tiny figurines (and trading cards and plushies).
Check out amiibos’ cumulative sales over the last year:
Now, this chart is cumulative, so what you should pay attention to is the amount of increase. This last quarter saw the biggest jump so far, with an increase of 6.4 million (versus increases of less than 5 million in all previous quarters). Amiibo sales are picking up!
Interestingly, the majority of these amiibo sales happened in the Americas.
Nintendo President Tatsumi Kimishima credits the regional discrepancy to an American familiarity with toys-to-life gaming, such as Skylanders and Disney Infinity. But, it’s worth pointing out that the population of North and South America is 953.7 million—seven and a half times larger than Japan’s—so it’s really not that weird of a discrepancy. Even if you assume that amiibo sales are only happening in the U.S. and Canada, that’s still a population discrepancy of almost thee to one.
Here you can see that despite coming out relatively recently, the Animal Crossing Cards have sold very well in Japan and the U.S. Nintendo has even had trouble keeping up with production.
“Depending on the region, there are characters that are out of stock and some regions have different release dates for the same character,” Kimishima noted, “So this does not simply represent the demand or popularity.” For example, the Green Yarn Yoshi wasn’t released in the U.S. until October, and this chart only represents data through September. However, it’s interesting that Link is more popular in the U.S. and Europe than in Japan, and that the Splatoon figures sold better in Japan than in any other market.