The mobile attribution and analytics platform adjust (with a lowercase a) recently announced the release of its latest report on mobile app usage on iOS and Android devices. The report reveals that app users spend from twice as much to ten times more time in games than any other kind of app.
Over 10,000 apps were included in the study. Social and messaging apps have the highest engagement, with users returning more frequently on a daily basis, and books and magazines retain more users after seven days, but games are what people spend most time in overall. The average amount of time a user spends in any given app is about five minutes.
Adjust has also published all the raw data from the study, hoping to give analysts the opportunity to further study and interpret the data. “We’ve grown tremendously over the past year where we now have over 1.3 billion live instances of the adjust SDK and we’re collecting, processing and transmitting over 1 Petabyte per month of app data for company business intelligence. As such, we felt it was important to provide our clients as well as the global app marketplace with relevant and actionable data from our knowledge base with the development of this Q3 study,” says Christian Henschel, CEO and co-founder of adjust.
You can find the full report and data on adjust’s website.