He said he’s disappointed by the lack of female role models for his daugher, who is “an amazing League of Legends player.” Sood added that his daughter doesn’t play at a pro level but he wonders if she could have turned pro if she’d had a female role model in the game.
Sood made the announcement in his blog today: “So I’m going to make a public call here. Unikrn will sponsor any professional LCS team with a woman on it. I will do whatever we can to help promote and connect that team with other brands that I currently work with and have worked with in the past. That’s my personal commitment. This isn’t a gimmick, this is an effort to make a difference in a space that I can control.”
League of Legends is one of the largest eSports franchises, with some teams winning prizes of a million dollars. As eSports become a multi-million dollar industry like other sports—and as some colleges begin to offer eSports scholarships—it’s good to see a prominent figure like Mr. Sood encouraging female participation.