What’s Twitch and Why is Amazon Buying It for Nearly $1 Billion?

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Non-gamers out there may not have heard of Twitch, but in the video gaming world, it’s a big thing. It’s so big that now Amazon has fought off Google’s bid and bought Twitch for nearly $970 million. Analysts speculate that Amazon’s strategy revolves around gaining access to Twitch’s coveted demographic (heavily skewed young, affluent, and male) and the advertising dollars that go with it. is a website that offers videos of people playing video games. That’s right. Gamers love to watch other people play. Why? Read More