Spin Master has announced a collaboration with Universal to add a Wicked: For Good in-game event to popular mobile app, Toca Boca World.
The Toca Boca x Wicked: For Good event adds iconic outfits from the movie, as well as free gifts, and even an in-game music player.
The event begins November 25, starting with a new Style Pack.
A total of 12 outfits, nine hairstyles, five facial hair, and five accessories will be available in the Style Pack, which includes Elphaba, Glinda, Fiyero, and The Wizard. The outfits can be freely mixed and matched.
From November 28 through December 5, players can unlock four free Wicked gifts. Gifts include a Wicked poster, Glinda’s hat box and wand, Elphaba’s broom, The Wizard’s cane, a levitating flower dome, and gift-wrapping paper.
Beginning December 9, players can also access a custom Wicked-themed music player via the Home Designer Inventory. The music player will feature two songs directly from Wicked: For Good, as well as two covers. The music player also includes a screen that shows unique art for each song.
“With music at its core, this collaboration invites our players to explore courage, self-expression and friendship in a way that feels magical and uniquely their own,” said Mathilda Engman, Head of Creative & Brand, Toca Boca. “Whether it’s navigating friendships or figuring out who you want to be, Wicked taps into themes that resonate deeply with the way tweens play and create in Toca Boca World and what Toca Boca has always championed: the power of being exactly who you are.”
Toca Boca World is a kid-friendly, interactive world where players can play dress up with cute figures and interact with objects on screen, all using simple touchscreen controls. It’s avaible on iOS, Google, and Amazon mobile devices, as well as PC and Mac.
Wicked: For Good releases in theaters on November 21.
