After the Lego-Nintendo tease earlier this week, we didn’t have to wait long for the reveal. The Lego Group has partnered with Nintendo to produce an interactive line of Mario Lego sets. The physical toy set shown in the video features a large, electronic Mario minifigure that can collect coins and defeat enemies. It’s launching later this year.
The Lego Super Mario toy sets are designed to incorporate elements of the video game via the interactive Mario figure. The bricks are designed to create Mario levels, enemies, and obstacles. Mario’s chest and eyes are digitized and respond to coin blocks, enemies, and the flag at the end of the level.
“We are very excited to bring Mario into the physical world through interactive and social LEGO play”, said Julia Goldin, Chief Marketing Officer, LEGO Group. “With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favorite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”
“I have always liked LEGO products and how they help children use their imagination to play”, said Takashi Tezuka, Executive Officer, Nintendo Co. “The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”
The Lego Super Mario toy sets are coming later this year. Details such as pricing have not yet been announced.