EA announced during their media briefing that they’ll be launching special in-game events for players and giving $1 million to a select set of charities as part of a new itiative. Called Play to Give, the program is designed to “celebrate players” while giving back to the community.
The event starts today and features new in-game challenges for Battlefield 4, Battlefield Hardline, Star Wars Battlefront, Star Wars Galaxy of Heroes, FIFA 16, and Madden NFL 16. Many of the events offer players in-game rewards for participating.
The charities that will receive a portion of the $1 million are Code.org, Code 2040, HeforShe, National Center for Women & Information Technology, and SpecialEffect.
“These organizations give back to our player communities, support a more inclusive environment in videogames and help support and foster future game-makers. We’re excited to support them,” reads a story on the EA Play website.