Major game publisher Activision will not have a booth on the show floor at this year’s E3. Instead, the new Call of Duty game will be shown exclusively in Sony’s booth.
“In June, we’re going to be at E3 showcasing gameplay from Infinity Ward’s ambitious new game. We’re looking forward to sharing exciting new details about the next great Call of Duty game in partnership with our friends at PlayStation. We’re proud to be participating in this premier video game event, but won’t have an Activision booth on the show floor,” reads a post on Activision’s official blog.
Activision isn’t the first major game publisher to drop their presence on the show floor of the trade-only event. Electronic Arts has also abandoned their space in favor of a public event that will take place just before the show.
E3, which stands for the Electronic Entertainment Expo, has been considered the premiere gaming show in the United States. Even though attendance has risen, interest in the show is waning because of the fact that it’s not open to the public. Many major game companies are finding interacting directly with players is worth more than the huge sums paid for a space on the show floor of E3.
Attendance at public events like the PAX family of shows has risen exponentially over the past few years and interest in showing off games at those shows has been growing.