World of Warcraft, the venerable massively multiplayer online role-playing game, is running a charity campaign between now and the end of the year. Players who adopt the virtual pet Brightpaw will also be donating to the Make-A-Wish Foundation.

Make-A-Wish works to grant the wishes of children diagnosed with life-threatening medical conditions. (An example that many of us probably heard about was Batkid. The city of San Francisco came together to make Miles Scott’s wish to become a superhero come true via pretend crime scenarios, a meeting with the mayor, and even newspaper headlines.)

Brightpaw is a World of Warcraft pet—in other words, a very cute but largely aesthetic addition to a game character’s inventory. Pets can battle one another for special rewards, but they mostly just follow players’ avatars around. Players will be able to adopt Brightpaw for $10.00, and she’ll be accessible by all characters on any one BattleNet account.

All of the proceeds (yes, 100%) from the “adoption” will go to the Make-A-Wish Foundation.

Do check out the trailer for Brightpaw. If you’ve ever watched cat videos on the internet (are there people who haven’t?) you’ll like it.

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Linda learned to play video games as a way to connect with her teenaged kids, and then she learned to love video games for their own sake. At Pixelkin she wrangles the business & management side of things, writes posts as often as she can, reaches out on the social media, and does the occasional panel or talk. She lives in Seattle, where she writes, studies, plays video games, spends time with her family, consumes vast quantities of science fiction, and looks after her small cockapoo. She loves to hear from people out there. You can read more about her at her website, Linda or her family foundation's website,