PlayStation beat out Xbox and Nintendo in console purchases on Black Friday, according to marketing research firm InfoScout, particularly among millennials.

On an average day, PlayStation accounts for about 40% of purchases, while Xbox sits at 39%. On Black Friday, however, PlayStation took 48% of purchases, and Xbox dropped to 32%. Nintendo consoles were bought at about the same rate as usual—roughly 20%.Black Friday console sales InfoScout

While PlayStation was particularly popular among millennials, those in the middle-aged age bracket were slightly more likely to buy Xbox. PlayStation still sold more units overall, however.

This is a win for PlayStation compared to last year, when Xbox was the better seller.

Meanwhile, Call of Duty: Black Ops 3 scored the top position for games sold. Other tops games were Madden NFL 16, NBA 2K16, Disney Infinity 3.0 Star Wars Starter Pack, Just Dance 2016, FIFA 16, Minecraft, Fallout 4, and Assassin’s Creed: Syndicate.

 

 

 

Linda Breneman

Linda Breneman

Linda learned to play video games as a way to connect with her teenaged kids, and then she learned to love video games for their own sake. At Pixelkin she wrangles the business & management side of things, writes posts as often as she can, reaches out on the social media, and does the occasional panel or talk. She lives in Seattle, where she writes, studies, plays video games, spends time with her family, consumes vast quantities of science fiction, and looks after her small cockapoo. She loves to hear from people out there. You can read more about her at her website, Linda Breneman.com or her family foundation's website, ludusproject.org.