PlayStation beat out Xbox and Nintendo in console purchases on Black Friday, according to marketing research firm InfoScout, particularly among millennials.
On an average day, PlayStation accounts for about 40% of purchases, while Xbox sits at 39%. On Black Friday, however, PlayStation took 48% of purchases, and Xbox dropped to 32%. Nintendo consoles were bought at about the same rate as usual—roughly 20%.
While PlayStation was particularly popular among millennials, those in the middle-aged age bracket were slightly more likely to buy Xbox. PlayStation still sold more units overall, however.
This is a win for PlayStation compared to last year, when Xbox was the better seller.
Meanwhile, Call of Duty: Black Ops 3 scored the top position for games sold. Other tops games were Madden NFL 16, NBA 2K16, Disney Infinity 3.0 Star Wars Starter Pack, Just Dance 2016, FIFA 16, Minecraft, Fallout 4, and Assassin’s Creed: Syndicate.