Ally Financial and Rocket League Esports announced a new partnership for the Rocket League Championship Series. As part of the partnership, Ally will sponsor the Ally’s Women Open, a tournament beginning this month in Europe and North America.

The tournament will be produced and organized by women’s esports company, Raidiant. Competitors will compete for a prize pool totaling $20,000 in both tournaments.

“Investment in all sports, including esports, has long been biased towards men’s competition. To address this inequity, we’ve made a pledge to reach equal media spend across men’s and women’s sports over the next five years because we believe there should be a level playing field for all athletes – whether on the field, the racetrack, or in gaming,” said Bridget Sponsky, executive director of brand and partnerships, Ally. “This sponsorship gives us a way to engage with the fans and players of a massively popular industry, while providing increased exposure and income opportunities for the incredibly talented female competitors.”

Ally Financial has committed to pledge an equal amount across men’s and women’s sports, including esports. While Ally isn’t a stranger to gaming, this partnership with Rocket League represents their first competitive esports sponsorship.

The Ally Women’s Open will stream on Rocket League’s official Twitch channel. Rocket League is available on PC, PlayStation, Switch, and Xbox.

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Eric has been writing for over nine years with bylines at Dicebreaker, Pixelkin, Polygon, PC Gamer, Tabletop Gaming magazine, and more covering movies, TV shows, video games, tabletop games, and tech. He reviews and live streams D&D adventures every week on his YouTube channel. He also makes a mean tuna quesadilla.