The LEGO Group and Epic Games announced a “long-term partnership to shape the future of the metaverse to make it safe and fun for children and families. The two companies will team up to build an immersive creatively inspiring and engaging digital experience for kids of all ages to enjoy together.”
So what exactly do they mean by “metaverse?” The details are pretty vague, but we’re picturing something like Fortnite, Minecraft, or Roblox, mixed with the larger scale of a MMORPG. And clearly using the LEGO IP, which has been a beloved IP in dozens of kid-friendly video games.
Kids plus internet is always a concern for parents. According to the press release, both companies are laser-focused on providing safety, privacy, and parental controls.
“Kids enjoy playing in digital and physical worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences,” said Niels B. Christiansen, CEO, The LEGO Group. “But we have a responsibility to make them safe, inspiring and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.”
No titles, platforms, or further details were provided. Given the continued success of Fortnite and LEGO, we expect big things.