If you play a Blizzard game, then you already know about Battle.net. It’s the gateway from your computer to the games you play. It handles updates, posts news and gives you chance to switch between games fairly seamlessly. But Blizzard thinks the name for the service is out of date, so they’re renaming it to Blizzard Tech.
In a post on the official World of Warcraft Site, the company said, “We’re going to be transitioning away from using the Battle.net name for our gaming service and the functionality connected to it. Battle.net technology will continue to serve as the central nervous system for Blizzard games—nothing is changing in that regard. We’ll just be referring to it as Blizzard tech instead. You’ve already seen this recently with things like Blizzard Streaming and Blizzard Voice, and more changes are on the way.
When we created Battle.net, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Battle.net. Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.”
No specific date for the change was mentioned, though Blizzard said they will gradually be implementing the change over the next few months.