Sony says that FPS fans are moving from Xbox One to PlayStation 4. Three of the hottest shooter franchises—Destiny, Call of Duty: Black Ops III, and Star Wars Battlefront—have gotten special edition PS4s and features in television ads for the games.
“This generation, the shooter audience is tending to switch over to PS4, so we’ve got high expectations for Star Wars Battlefront around both launch and into next year,” says PlayStation group marketing manager Lauren Bradley. “When we first saw [the Battlefront TV ad] I think everyone in the office suddenly had something in their eye. It really pulls on the heart strings and celebrates nostalgia, which aligns well with PlayStation’s 20th anniversary.
“One of the most favourited comments on our Facebook post was ‘the nostalgia is strong with this one’. Star Wars is so important to so many of us, those who love it often have that one friend they grew up watching it with so its a good way to get the local co-op message across.”
Sony is anticipating Star Wars Battlefront sales in the realm of 13 million after enjoying the most attended beta in EA history.