Andrew Wilson, EA’s CEO, recently spoke on the subject of Star Wars Battlefront’s prospective audience, stating that the game has the potential to pull in two new gaming groups: lapsed gamers and younger gamers.
Wilson said that the beta has “certainly been a catalyst for those people to come back into the gaming universe as it relates to console….we’re very energized by the opportunity to bring in, one, that lapsed gaming group, as well as adding a new younger demographic going forward,” he said. “And remember that this is a title, a shooter title, that will be more appropriate for younger players than maybe some other shooter titles in the market.”
Those two groups will be in addition to the crossover between games like Battlefield 4 and Battlefield Hardline, which together net about 6 million players.
Star Wars Battlefront’s beta, by contrast, had about 9 million players, making it the biggest beta in EA history, and one of the biggest in gaming overall. The game is also rated T for Teen, unlike most other shooters, though there are notable exceptions (Destiny, Halo 5).
Star Wars Battlefront will be available November 17 for PlayStation 4, Xbox One, and Windows PC.
