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What’s Twitch and Why is Amazon Buying It for Nearly $1 Billion?

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Non-gamers out there may not have heard of Twitch, but in the video gaming world, it’s a big thing. It’s so big that now Amazon has fought off Google’s bid and bought Twitch for nearly $970 million. Analysts speculate that Amazon’s strategy revolves around gaining access to Twitch’s coveted demographic (heavily skewed young, affluent, and male) and the advertising dollars that go with it.

Twitch.tv is a website that offers videos of people playing video games. That’s right. Gamers love to watch other people play. Why? Read More