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Twenty-two years ago to the day, the original Pokémon Game Boy games, Pokémon Red and Pokémon Green, were released in Japan. Ever year the Pokémon Company celebrates February 27 as Pokémon Day. This year you can celebrate with limited Snapchat Lenses, the latest Pokémon film, and a unique Pikachu in Pokémon GO.
“Pokémon Day is not only a celebration of the franchise, but also of Pokémon’s incredible fan community,” said J.C. Smith, senior director of marketing for The Pokémon Company. “This year we’re offering social media activations and more across the brand to help Trainers around the world express their love of all things Pokémon.”
To celebrate Pokémon Day 2018, you can enjoy the following new or limited goodies:
A special purple hat-wearing Pikachu has been spotted in Pokémon GO. This Pikachu awards triple the Stardust when caught, and knows the move Present. It’s only available until 1 pm Pacific/4 pm Eastern on February 28.
For a limited time you can adorn your pictures on Snapchat with three new lenses featuring the starter Pokémon from the Kanto region. The three Pokémon will be rolled out one at a time, beginning with Bulbasaur, then Charmander, then Squirtle.
Pokémon the Movie
Pikachu Talk is a new app built for Amazon Alexa and Google Home that let’s you talk with the famous electric mouse Pokémon.
Charizard Gallery Figure DX
The new Charizard figure is the first in a new line of deluxe figures. Note that this is not an amiibo, just a spiffy figurine.
Nintendo and The Pokémon Company are running a promotion with the release of the 20th animated feature film, Pokémon The Movie: I Choose You. With the provided code below and online access, anyone can obtain a unique hat-wearing Pikachu for their copy of Pokémon Sun and Pokémon Moon.
A total of six different hatted Pikachu are available, but you can only obtain one of them. Each hat ties into one that Ash Ketchum wore in various eras of the Pokémon TV show and movies.
Hats will be cycled by date, so the hat (and Pikachu) you receive depends on when you redeem the download code and Mystery Gift.
The first offering provides Pikachu wearing Ash’s cap from their original adventures through the Kanto and Johto regions. Likewise Pikachu’s moveset reflects the moves it would have from that era.
In order to obtain this Gen 1/2 version of Pikachu, you’ll need to redeem the code by September 25.
Here are the instructions:
- Open your Pokémon Sun or Pokémon Moon game.
- Select Mystery Gift on the main menu.
- Select Receive Gift.
- Select Get with Code/Password, then Yes, then Yes again to connect to the internet.
- Enter the code PIKACHU20.
- Watch as you receive your Pokémon.
- Speak to the delivery person in any Pokémon Center to receive your Pokémon.
- Be sure to save your game.
Here are Pikachu’s stats:
- Quick Attack
If you want a different hat-wearing Pikachu, you’ll need to wait until after September 25. No details have been revealed about the other five still to come.
The last batch of downloadable Mega Stones are also available. Follow the above instructions and enter the code DRACHE to receive Mega Stones for Ampharos, Altaria, Latios, and Latias for Pokémon Sun and Pokémon Moon. You have until October 31 to redeem the Mega Stone code.