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To celebrate the upcoming launch of the Sega Genesis Mini on September 19, as well as the console’s 30th anniversary, Sega has recreated the classic Genesis Does commercial (above).

The Genesis Does commercials ran in the early 90s, as Sega’s marketing team took on Nintendo directly by calling them Nintendon’t in the original console wars.

The Sega Genesis Mini is a small replica console, similar to the NES Classic, SNES Classic, and PlayStation One Classic. It’s a miniature scale model of the original console, but with an HDMI cable, two wired controllers, and a digital library of 42 Sega Genesis games, including Sonic the Hedgehog 2, Ecco the Dolphin, Phantasy Star 4, and Streets of Rage 2. Games range in ESRB rating up to T for Teen.

The Sega Genesis Mini will be available for $79.99 at major tech retailers on September 19.

Sega is currently running a video submission contest for the Sega Genesis Mini. Fans are encouraged to send in a one minute video, recorded by phone, explaining what their favorite Sega Genesis game is and why they’re excited for the Mini. The closing date for submissions is August 21.


This article was written by

Eric has been writing for over nine years with bylines at Dicebreaker, Pixelkin, Polygon, PC Gamer, Tabletop Gaming magazine, and more covering movies, TV shows, video games, tabletop games, and tech. He reviews and live streams D&D adventures every week on his YouTube channel. He also makes a mean tuna quesadilla.