The publisher of the Dead or Alive Xtreme Beach Volleyball series, Koei Tecmo, has finally commented on controversial post on its Facebook page. The post implied the company was afraid of feminist game criticism, and that’s why they didn’t want to localize their game for Western markets.

Dead or Alive Xtreme Beach Volleyball 3

The comment generated a backlash against perceived censorship from Western gamers, though the decision whether or not to localize a game is a complicated one.

Now, Koei Tecmo has finally made an official comment:

It seems that the publisher is backing away from the Facebook fiasco, but the game is still not planned for an American release. It’s likely that this has little to do with Western criticism of the game, and more to do with the market.

Dead or Alive Xtreme 2 came out in 2006. Despite improving on the first game’s graphics, it received mediocre reviews, with IGN and Gamespot giving it a 6.4/10 and a 5.9/10 respectively. The expense of localizing a game with such a niche audience, when its nine-year-old predecessor has been largely forgotten, is no doubt something Koei Tecmo took into account when it made the decision.

Fans of Japanese games are no stranger to the pains of waiting for localization, as any fan of Mother 3 can attest. The usually year-long waits between a Japanese release and a North American one make this whole controversy over a Facebook comment seem way blown out of proportion.

You can read Patrick Klepek’s write-up at Kotaku if you’re thirsty for more details on the drama.


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Linda learned to play video games as a way to connect with her teenaged kids, and then she learned to love video games for their own sake. At Pixelkin she wrangles the business & management side of things, writes posts as often as she can, reaches out on the social media, and does the occasional panel or talk. She lives in Seattle, where she writes, studies, plays video games, spends time with her family, consumes vast quantities of science fiction, and looks after her small cockapoo. She loves to hear from people out there. You can read more about her at her website, Linda Breneman.com or her family foundation's website, ludusproject.org.